Idea validation · proof, not opinions
Know if it’s worth building
before you build it.
Ideas don’t fail because they were built badly. They fail because the market never wanted them. We put your idea in front of real buyers, measure what they actually do, and tell you go or kill.
Free first read in your inbox in 60 seconds. The full test: a real prototype, real traffic, every action scored.
Research
Test
Decision
Research · 02
Snapshot
Opportunity
8
Problem
9
Feasibility
6
Why Now
7
Idea under test
An automated audit-prep reporting tool for mid-market finance teams
GO — with one tweak
The report you keep
Type your idea. Your read lands in your inbox in 60 seconds.
An honest first pass — is there a real problem, is there market pull, and the one assumption most likely to kill it.
See it run
Watch a test run, start to verdict.
Everyone is shipping. Almost no one is validating.
Your org has more ideas than budget.
Every one gets an opinion, a deck, and a roadmap slot.
Almost none get tested on a real buyer before the money is committed.
Building ≠ building the right thing.
Inside the test
What we actually build.
Not a deck about your market. A real page, real traffic, and a scoreboard of what real buyers did.
We find what your buyers actually search
The exact terms they type, how many type them, and how contested each one is. If nobody is searching, nobody is looking — and that is a finding before we spend a dollar.
74.2K/mo across head terms · +310% in 3 years
We make a real concept video
Every test page ships with a 45-second concept video, so the offer feels like a product a buyer could actually get — not a paragraph asking them to imagine one.
Concept video
45s · included in every test
We build a real prototype they can actually use
Not a landing page with an email box. A clickable prototype that looks and works like the real product — enough that a real buyer can try the core action. Then we measure what they actually do: do they click through, complete the flow, come back. Real usage, not a survey response.
Never fail an audit again
Try it →We drive real traffic — warm and cold
We test your idea two ways at once. Warm buyers — people who fit your target and already trust you — tell you whether real buyers engage. Cold traffic, primarily Google Search catching people already typing the problem, tells you whether the market extends past your network. You need both.
We score what they actually did
Every action is weighted by what the person risked to take it. That is the Proof Score, and it is why a hundred people saying they love it still scores zero.
An opinion
0
An email
1
A demo
30
A paid pilot
250
The app
This is the whole thing. Click through it.
A real validation, start to finish. Sample idea: an automated audit-prep reporting tool for mid-market finance teams.
Research · 01
The Belief
The hypothesis
“If controllers at 200–1,000 employee firms had an automated audit-prep pack, at least 12% would book a demo — because it currently costs three weeks of manual work every quarter.”
Pass mark
≥12% click-to-book
Slice
Controllers, 200–1,000 employees, US
Proof Score target
200
Set before any data exists. That’s the point.
That’s the console. Here’s what you keep afterwards.
See the report ↓The deliverable
Then you get the report.
The console above runs live while the test does. This is what’s left on your desk afterwards — fourteen pages, every number traced to where it came from, written to be forwarded rather than rewritten.
Idea under test
An automated audit-prep reporting tool for mid-market finance teams
The call
GO — with one tweak
Proof Score
638
Target
200
Reached
5,544
Cover · the verdict
The belief we tested
The belief
Market signal, sourced
Volume
74.2K
Growth
+310%
Market signal
What real buyers did
The ledger
The call, and the next move
GO — with one tweak
Build it.
Change the message.
Start with the warm list.
Next test.
The verdict
Sample — illustrative. Scroll sideways for the rest.
What’s inside
The belief
The hypothesis, the pass mark, and the slice — set before any data existed.
Market signal
Volume, growth, keywords, competitors and the gap, every claim with its source.
The offer
Both positionings, what each one promised, and which the market picked.
The test
The prototype, the channels, the spend, and what each channel returned.
The ledger
Every action a real buyer took, timestamped, scored by what they risked.
The verdict
Go or kill, the reasoning, and the specific next test to run.
The difference
A consultant’s deck tells you what somebody thinks.
This tells you what strangers did when something was at stake.
Surveys collect opinions. Opinions score zero. We measure behavior.
Every figure traced to its source
Both positionings, with the winner named
A scored verdict, not a recommendation to consider
The next test spelled out
Who it’s for
Product & Innovation
Kill weak bets before they take a roadmap slot and two quarters of engineering.
New Ventures & Corp Dev
Prove the new line exists before the business case goes to the board.
Agencies & dev shops
Stop building things your clients' markets didn't want. Sell validation as the first phase.
Portfolio owners & operating partners
Choose between six ideas across the portfolio with evidence instead of conviction.
What a validation includes.
- The full method run for you
- Sourced research with citations
- A real prototype at a real URL
- Two positionings A/B'd
- A 45-second concept video for each version
- Channels chosen from the data
- Every action scored on the Proof Score
- A live console for the whole test
- A scored verdict with the next move
One idea, intake to verdict
Fifteen minutes on a call and you’ll know whether your idea is worth testing — and what it would take.
Ad spend runs on your own account, so you keep the account, the audience, and the data. We don’t mark it up.
One wrong build costs more than validating fifty ideas.
Fair questions.
Stop betting the budget on an opinion.
Give us your riskiest idea. We’ll tell you whether it’s real.